Emotional Engagement
Emotion Engagement can have a powerful impact on memory. Numerous studies have shown that the most vivid autobiographical memories tend to be of emotional events, which are likely to be recalled more often and with more clarity and detail than neutral events. The activity of emotionally enhanced memory retention can be linked to human evolution; during early development, responsive behavior to environmental events would have progressed as a process of trial and error.
We learned from numerous studies that the emotional engagement pattern from a stimuli often had a very high impact on the memory and the interest in sharing the experienced with others. So the involvement and attention to the material is what we look for to help our customers reach the goals the cheapest way.
Emotion regulation effects on memory
An interesting issue in the study of the emotion –memory relationship is whether our emotions are influenced by our behavioral reaction to them, and whether this reaction- in the form of expression or suppression of the emotion - might in itself affect what we remember about an event. Researchers have begun to examine whether concealing feelings influences our ability to perform common cognitive tasks, such as forming memories, and found that the emotion regulation efforts do have cognitive consequences. [1]
When we build up cases with a client, we always want to look at historical data and effects and Sales of historical material. This help us in the study of the new martial and forecast of possible effects on sales and success of the stimuli.
Emotion-induced forgetting
Emotionally arousing stimuli can lead to retrograde amnesia for preceding events and anterograde amnesia for subsequent events. This has been demonstrated in lab studies with lists of words or pictures, in which people show impaired memory for stimuli appearing before or after arousing stimuli.[2][3]
Mindmetic capture the events that has a pattern that can relate to this problem. and we will note that they may have an negative effect on the memory effect of vital parts of the marketing material.
References
-
1.Seidner, Stanley S. (1991), Negative Affect Arousal Reactions from Mexican and Puerto Rican Respondents, Washington, D.C.: ERIC, ISBN ED346711 http://www.eric.ed.gov/ERICWebPortal/custom/portlets/recordDetails/detailmini.jsp?_nfpb=true&_&ERICExtSearch_SearchValue_0=ED346711&ERICExtSearch_SearchType_0=no&accno=ED346711
-
2. Hurlemann, R., et al. (2005). Noradrenergic modulation of emotion-induced forgetting and remembering. Journal of Neuroscience, 25, 6343-6349.
-
3. Strange, B. A., Hurlemann, R., & Dolan, R. J. (2003). An emotion-induced retrograde amnesia in humans is amygdala- and beta-adrenergic-dependent. Proceedings of the National Academy of Sciences of the United States of America, 100, 13626-13631.
